Tracking & Analytics
— Know What Works
If you don't know your numbers, you're flying blind. If your tracking is set up wrong, you have bad data — which is worse than no data at all. We build clean tracking setups that give you reliable data you can actually base decisions on.
With the tools
we master.
When you
need this.
- You don't know which marketing channels actually bring customers
- GA4 shows numbers, but you don't understand them
- Conversion tracking isn't set up or is configured incorrectly
- iOS updates have broken your tracking
- You have GDPR concerns about Meta Pixel
- Reports are cryptic, not actionable
What you actually
get.
GA4 Setup
Properly configured events and conversions
Google Search Console
Indexing, performance, sitemap
Meta Pixel
Including Conversion API (server-side)
Google Tag Manager
All tags managed centrally
Server-Side Tracking
For accurate data despite iOS restrictions
Consent Mode v2
GDPR-compliant tracking
Conversion Tracking
Forms, purchases, downloads
Monthly Report
Clear, with actionable recommendations
How we work.
Audit
What's currently being measured? What's broken?
Plan
Tracking plan with all events and conversions
Implementation
Tags, pixel, server-side setup, QA
Reporting
Monthly reports or live dashboards
You have numbers.
But no answers.
GA4 shows you graphs and metrics, but you can't tell which marketing channel actually brings paying customers. iOS updates wiped out half your data. And you're not sure if your Meta Pixel is even GDPR-compliant anymore. Bad data is worse than no data — because it leads to confident wrong decisions.
Clean Setup
from the Ground Up
Events that track what matters. Conversions that mean something. Nothing more, nothing less.
We set up GA4 properly — not just the snippet, but custom events, conversion goals, and Google Search Console integration. Every tracking tag runs through Google Tag Manager, centrally managed and documented. No orphaned pixels, no duplicate events, no mystery data.
Your Meta Pixel gets connected via Conversion API (server-side), so you keep attribution accuracy even with iOS restrictions. Consent Mode v2 ensures everything stays GDPR-compliant while recovering the maximum amount of data legally possible.
Why this matters: We've audited setups where 60% of reported conversions were duplicates or ghost events. Clean tracking doesn't just give you better data — it prevents you from throwing money at channels that don't actually work.
Server-Side
Tracking
Accurate data despite ad blockers, iOS privacy, and browser restrictions.
Browser-based tracking is increasingly unreliable. Ad blockers, Intelligent Tracking Prevention, and cookie restrictions mean you're missing a significant chunk of your actual data. Server-side tracking moves tracking calls from the browser to your server — giving you more accurate attribution, better GDPR control, and data that actually reflects reality.
We set up server-side endpoints for GA4 and Meta, configure first-party cookies, and ensure your conversion tracking captures form submissions, purchases, and downloads — even when the browser tries to block it.
Reports That
Actually Help
Not 50-page PDFs with vanity metrics. Actionable insights you can use.
Every month, you receive a clear report that answers the questions that matter: Which channels bring customers? Which pages convert? Where are you losing people? What should you do next? We translate analytics into plain language with specific recommendations — not dashboards full of numbers nobody looks at.
Need real-time visibility? We build custom dashboards you can check anytime. And we train your team to read and use them, so you're never dependent on us to understand your own data.
About Tracking & Analytics
What pairs well.
Web Development
WordPress, Next.js or custom — we build websites that load fast, rank well and convert.
WordPress Maintenance
Updates, backups, security, performance. So your website doesn't break — and if it does, we're on it immediately.
Hosting
Fast, secure, worry-free infrastructure. LiteSpeed, Cloudflare, daily backups, GDPR-compliant.
Ready to get started?
30 minutes, free, no pressure. Let's find out if we're a good fit.