Service 06 / 09

Funnel & Automation
— Turn Visitors Into Customers

A website alone rarely sells. A funnel does. We build landing pages, email automations and nurturing sequences that turn visitors into leads and leads into customers — systematically, measurably, repeatably.

Free Consultation As part of Complete
Tech Stack

With the tools
we master.

ActiveCampaignHubSpotBrevoMailchimpKlaviyoUnbounceZapierMake
Typical Symptoms

When you
need this.

  • You have traffic but few inquiries or sales
  • Leads get lost in your inbox
  • Newsletter subscribers never buy
  • There's no clear path from first contact to purchase
  • Ad campaigns are running, but ROI is unclear
What's included

What you actually
get.

01

Funnel Strategy

Which stages, which offers

02

Landing Page Creation

Conversion-optimized, split-tested

03

Lead Magnets

PDFs, quizzes, webinars, calculators

04

Email Automation

Welcome sequences, nurturing

05

Campaign Integration

Google Ads, Meta Ads, organic

06

CRM Setup

HubSpot, ActiveCampaign, Mailchimp

07

A/B Testing

Systematic, statistically valid

Process

How we work.

Funnel Analysis

What's working, what isn't, what's missing?

Strategy

Funnel map with touchpoints and measurement points

Build

Landing pages, emails, automations

Optimization

Continuous testing and adjustments

Sound familiar?

You have visitors.
But no customers.

Traffic is flowing. People visit your website, maybe even read a few pages. But then they leave — and you never hear from them again. No inquiry, no signup, no purchase. The gap between visitor and customer isn't design or content. It's the missing system in between.

5–15%
conversion rate on optimized landing pages vs. 2% website average
47%
more purchases from nurtured leads compared to cold contacts
42:1
average ROI of email marketing automation

Funnel
Strategy

The planned journey from first click to paying customer — systematic, not accidental.

A funnel isn't a buzzword — it's the answer to a simple question: what happens between someone discovering you and becoming a customer? We map out every stage, every touchpoint, every decision point. From awareness to interest, from interest to trust, from trust to action.

That means landing pages designed for one specific goal — not your homepage trying to do everything. Lead magnets that give real value: PDFs, calculators, quizzes, webinars. And a clear CTA at every step that moves visitors forward instead of letting them drift away.

Why this matters: Most websites try to sell to cold visitors. A funnel warms them up first. The result: fewer wasted ad dollars, more qualified leads, and customers who already trust you before they buy.

Email
Automation

The right message, at the right time, without you lifting a finger.

Someone downloads your lead magnet. What happens next? If the answer is "nothing" — you're leaving money on the table. We build email automation sequences that nurture leads automatically: welcome series, educational drips, testimonial sequences, and perfectly timed offers.

We set up your CRM — HubSpot, ActiveCampaign, or Brevo — with proper segmentation so every contact gets content that's relevant to them. No spam, no generic blasts. Just nurturing that builds trust and moves people toward a purchase, step by step.

Measure &
Optimize

Every funnel can be better. We prove it with data, not guesses.

We don't build funnels and walk away. Every step is tracked — opt-in rates, email open rates, click-through rates, conversion at every stage. A/B testing is systematic and statistically valid, not random experiments. We test headlines, CTAs, email timing, and page layouts.

The result: a funnel that gets better every month. You know your ROI per channel, per campaign, per audience segment. And you make decisions based on evidence, not intuition.

FAQ

About Funnel & Automation

The planned journey from first contact through various stages to purchase.
Depending on complexity, 3–8 weeks.
Starting at €2,990. More complex funnels from €6,990.
ActiveCampaign for marketing automation, Mailchimp/Brevo for newsletters, HubSpot for sales-oriented setups.
Double opt-in, proper consent copy, GDPR-compliant tool selection — always part of our setup.

Ready to get started?

30 minutes, free, no pressure. Let's find out if we're a good fit.